John Morris

John Morris (#380)

Global Rank #380

Country Rank #152

Country United States

We share a steadfast belief that the future of our industry, and the outdoor sports we all love, depends -- more than anything else -- on how we manage our natural resources.

$ 9 B
Sporting goods retail
United States
M
78 Years

Snapshot

Quick Facts

Global Rank #380

Country Rank #152

Net Worth $9.2B

Previous Worth $9.2B

Worth Change +$0.0B

Country United States

Industry Sporting goods retail

Age 78 Years

Gender M

Worth As Of May 4, 2026

Residence Springfield, Missouri

Citizenship United States

World Billionaires List United States Billionaires Sporting goods retail

Profile Data

Personal Stats

Age 78

Source Of Wealth Sporting goods retail, Self Made

Self Made Score 9

Philanthropy Score 3

Residence Springfield, Missouri

Citizenship United States

Marital Status Married

Children 4

Education Bachelor of Arts/Science, Drury University

Net Worth Change +$0.0B +0.0% from previous worth

Previous Net Worth $9.2B

Current Net Worth $9.2B

Worth as of May 4, 2026

About Me

John Morris is founder and CEO of $8.1 billion (sales) outdoor gear retailer Bass Pro Shops. Morris started the company in 1972 by selling fish tackle from the back of his father's liquor store in Springfield, Missouri. In 2017, he bought rival Cabela's for $5 billion, nearly doubling the size of Bass Pro Shops. His Bass Pro Group also owns White River Marine Group, a leading manufacturer of fishing and recreational boats. A noted conservationist, Morris spent $300 million to build a 350,000 square-foot museum and aquarium in Missouri that opened in 2017.

Achievements

Forbes List Highlights

A snapshot of the list placements and rankings connected to John Morris.

#401

Billionaires (2026)

#176

Forbes 400 (2025)

Ranked

The Richest Person In Every State (2024)

Insights

Did You Know?

At 22 years old, Morris competed in the first national B.A.S.S. fishing tournament and came in 21st place.

His Big Cedar Lodge, a mountain resort in the Ozarks, hosts more than one million guests a year.

Wealth Growth

Net Worth Growth Over Time

Tracking John Morris's net worth journey over the years, highlighting key growth phases and financial milestones.

Worth Trend Net Worth Growth

Period Change Worth Movement

Current Net Worth: $9.2B (May 4, 2026)